UFP.
The University Foundation Programme (UFP) needed SEO friendly content created for its university partner pages.
UFP’s aim for this project was clear: create content for each of its university partners to ensure visitors stay onsite. The main challenge was providing enough info to site visitors on the different unis without overloading them. The project was split into four parts: firstly, I researched UFP’s tone and their TA to ensure the copy was on-brand and engaging; secondly, I gathered data from each partner uni, which was then ranked by audience appropriacy; thirdly, I produced a keyword report; finally, I produced the content and worked with UFP’s website coordinator to ensure headings, titles and all SEO elements were correctly formatted for each page.
