Undergraduate Open Days Campaign.

Higher education (HE) college UKCBC was looking for a tag line that captured its ethos (U Learn, U Grow, U Succeed) for a series of undergraduate open days. Alongside the marketing team, I developed “Be More U”, which has since become the principle message for the college’s marketing collateral for undergraduate programmes.

The line was developed by condensing the college’s market position as a leading HE provider for mature students who were looking to improve their career prospects; we are simply unlocking their potential and allowing them to be their best self. The line also supported the student-first approach the college employs.